Last Friday, February 17, at the Isabel II Palace and chaired by the General Commander of the Balearic Islands, Fernando Luis Gracia Herréiz, the accreditation of the appointment of Mr. Jordi Moya Riera as ambassador of the “Army Brand” took place. ”.
During the event, which was attended by relatives and friends of the new “Marca Ejército” ambassador, the objective of this initiative was explained to the attendees and a video edited by the Army General Staff on this program was viewed. . Subsequently, Jordi Moya thanked the appointment ending the act with a speech by the General Commander.
The “Army Brand” program aims to provide the Army with a corporate image (logo, motto and musical tone) with which to disseminate a positive image of the Army, thus contributing to improve the perception and knowledge that society has of this Institution. . The “Marca Ejército” ambassadors, who are well-known personalities from Spanish society committed to putting their image, prestige and popularity at the service of this cause, contribute decisively to spreading and strengthening that image of the Army.